Antavo and Deloitte Expand Global Partnership to Deliver Enhanced Loyalty Solutions
February 27, 2026
To accelerate loyalty transformation worldwide, Antavo AI Loyalty Cloud continues to grow its global partnership with Deloitte by partnering with Deloitte CE.
Antavo has been working alongside Deloitte teams across multiple regions to help brands design and implement next-generation loyalty strategies. As a global leader in consulting and digital transformation, Deloitte brings deep industry expertise, strategic advisory capabilities, and large-scale implementation experience. Together, Deloitte and Antavo support organisations looking to modernise their loyalty ecosystems by combining business strategy, technology integration, and customer experience design.
This continued expansion marks an important milestone as Deloitte formally strengthens its collaboration with Antavo. With growing demand for experience-led loyalty across the region, Deloitte Central Europe (CE) and Antavo are aligning their capabilities to help businesses build scalable, future-ready loyalty programs that drive measurable growth.
The partnership is especially important as loyalty becomes more sophisticated and increasingly embedded across the organisation, brands need to have strong strategic direction and robust technology foundations. Antavo’s Global Customer Loyalty Report 2026 found that 91% of marketers face challenges analysing their loyalty data, which inevitably creates barriers to optimisation and long-term performance. This is why the collaboration between Deloitte and Antavo is so important; our partnership enables brands to align business strategy, data architecture, and loyalty execution to deliver measurable impact.
“Our global collaboration with Deloitte continues to grow from strength to strength,” said Michelle Ellicott-Taylor, Global Head of Partnerships at Antavo. “Expanding our relationship across Central Europe reinforces our shared commitment to helping brands design loyalty strategies that are fully integrated into their broader customer experience and digital transformation agendas.”
Martin Martinec, Partner at Deloitte CE added, “Working with Antavo enables us to bring advanced loyalty capabilities into our transformation programs. Together, we’re helping organisations rethink loyalty as a strategic growth engine, powered by technology, insight, and customer-centric design.”
As Antavo and Deloitte deepen their collaboration globally, this expansion into Central Europe represents another step toward delivering scalable loyalty solutions worldwide.
About Antavo
Antavo offers the market’s most advanced AI-powered customer loyalty technology, streamlining the entire loyalty program lifecycle.
The platform enables businesses to engage their entire customer base through its Promotion Engine. For those launching a loyalty program, the innovative Loyalty Planner accelerates implementation, making program planning up to 10 times faster. The flexible Loyalty Engine, featuring an intuitive Workflows editor, brings any loyalty concept to life. Once a program is live, the Optimizer transforms loyalty data into clear, actionable insights. At the core of all solutions is Timi AI, a groundbreaking agentic AI that enhances and supports your work at every step.
As a pure-play loyalty technology vendor, Antavo’s robust, API-driven platform is recognised by industry leaders such as Forrester, Gartner, and IDC, and trusted by global brands including KFC, Skims, C&A, Flying Tiger, Notino, Scandic Hotels, Kathmandu, Brightline, and Benefit Cosmetics.
Antavo is the go-to choice for loyalty consultants, agencies, and system integrators worldwide, empowering businesses across fashion, beauty, retail, travel, hospitality, and beyond to build meaningful customer connections.
Visit antavo.com to learn more.
About Deloitte
Deloitte is one of the world’s leading professional services organisations, providing audit, consulting, financial advisory, risk advisory, tax, and related services to organisations across industries. Deloitte supports businesses in transforming customer experience, accelerating digital innovation, and implementing large-scale technology solutions. With a global network spanning more than 150 countries and territories, Deloitte combines deep industry knowledge with cutting-edge technological expertise to help organisations navigate complex challenges and drive sustainable growth.
Learn more at deloitte.com.
Media Contact
Antavo
Eva Bacsi, Global Head of Marketing
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