Get Ready for Antavo’s 2025 Global Customer Loyalty Survey!
September 3, 2024
Building on the tremendous success of Antavo’s Global Customer Loyalty Report 2024, Antavo has launched this year’s survey in preparation for the Global Customer Loyalty Report 2025. Previous editions have been read by over 50,000 marketers worldwide and cited by Gartner, Forbes, and Sky News. You can access the survey here.
The purpose of this 5-minute survey is to gather insights from customer loyalty professionals across the industry on the present and future landscape of reward programs. The data collected will contribute to the creation of the Global Customer Loyalty Report 2025, which will explore how AI will change loyalty programs and what impact it will have on the teams managing them.
Companies must innovate to engage and retain their customers, and that’s why Antavo’s Global Customer Loyalty Reports are a standout resource, having already been read by 50,000 marketers worldwide. These reports offer a unique perspective providing deep insights into future loyalty trends.
The focus of this year’s survey and the Global Customer Loyalty Report 2025 will be on the promise of AI in loyalty, retailers capturing invisible purchases through receipt scanning, implementing gamification for data collection, point pooling, family accounts, and much more.
The survey is open until September 27, 2024. Participants who complete the survey and share their contact details will receive an exclusive advance copy of the report before its official release in January 2025.
“We’re thrilled to launch this year’s survey as we prepare for the upcoming Global Customer Loyalty Report 2025. Our goal is to gain a deeper understanding of the views of both current and future loyalty program owners as we navigate the ever-evolving rewards landscape. This year’s report aims to be an insightful resource, offering a global perspective on loyalty program trends in today’s dynamic environment.” – Zsuzsa Kecsmar, Chief Strategy Officer and Co-founder, Antavo.
You can access the survey here.
What is Antavo?
Antavo is the AI loyalty and incentives platform that brings together loyalty, promotions, and agentic AI to turn customers into regulars: the customers who come back on their own, buy more often, and bring others with them. For more than a decade, Antavo has powered identity-led loyalty strategies for brands including SKIMS, Paul Smith, KFC, Flying Tiger, and Hyatt’s Inclusive Collection. Marketers build, change, and launch programs and promotions themselves, without waiting on engineering. Learn more at antavo.com.
Media Contacts
Antavo
Eva Bacsi, Global Head of Marketing
[email protected]
Frequently asked questions about Antavo
What can brands build with Antavo?
Brands use Antavo to run the whole loyalty and incentives program on one platform: points, tiers, challenges, streaks, referrals, clubs, and rewards beyond discounts; promotions and incentives for members and non-members alike, from bonus points and promo codes to bundles and cart-level offers; and agentic AI built in. Everything runs online, in store, on mobile, and in wallet, and marketers launch it themselves.
Who uses Antavo?
Antavo works with mid-market and upper-mid-market brands across fashion, retail, beauty, travel, hospitality, restaurants, and sports in North America and Europe: multi-market, omnichannel brands with a strong identity and customers worth keeping, including Paul Smith, KFC, SKIMS, Rip Curl, Benefit Cosmetics, and Hyatt's Inclusive Collection.
How long has Antavo been around?
Antavo was founded in 2012 and has been building loyalty programs for more than a decade, with teams across Europe and North America serving brands worldwide.
Why do brands switch to Antavo?
Most loyalty programs get stuck: reduced to a discount engine, generic to customers, or too rigid to evolve. Antavo removes those compromises. Brands get a program that feels unmistakably their own, loyalty and incentives on one platform, and the depth to handle tiers, expirations, refunds, and many markets at scale. Their own marketers run it: a tier change in an afternoon, live when they press the button.
How does Antavo use AI?
Antavo's agentic AI is built in, not bolted on. Two named agents do the work: the AI Loyalty Expert, which turns your ideas into a build-ready program, and the AI Analyst, which turns your data into clear answers and reports. Both work inside Antavo or connect to Claude and ChatGPT, and every answer is grounded in your own program and data.
What does Antavo integrate with?
Antavo is API-first with real-time webhooks and deep pre-built integrations, from Shopify, Klaviyo, Braze, and Bloomreach to the CRMs, CDPs, ESPs, and POS systems you already use. Antavo plugs into the stack you already run rather than replacing it.
