Antavo Announces Kathryn Wright as Chief Operating Officer
July 24, 2024
Antavo Loyalty Cloud appoints Kathryn Wright, former Chief of Staff, as Chief Operating Officer to support internal growth and streamline management activities.
Kathryn initially joined the business as Chief of Staff last year, responsible for ensuring the company’s employees were equipped to do their jobs effectively. Following a successful ten months in this role, she is now taking up the mantle of Chief Operating Officer (COO) where she will take on a larger oversight over Antavo’s operations, and will also take responsibility for the HR and Customer Division, which will report directly to her.
Besides playing a crucial role in seamlessly aligning the work of these departments, Kathryn will oversee key operations, drive key initiatives for the organization, and foster cross-department projects.
As a former entrepreneur, Kathryn has a considerable amount of experience managing businesses. Starting out managing in retail, she soon got hooked on digital, managing a large Q&A website in 2011. In the midst of the pandemic she co-founded UpsideSaving, an open-banking powered cashback app, explored the Chief of Staff role at FT-backed publication Sifted, and for over 10 years ran an email marketing business, growing an engaged audience of 1.6 million users across the UK, which she sold- freeing her up for the opportunity to join Antavo.
“I am incredibly excited to step into the role of Chief Operating Officer. This opportunity allows me to drive forward Antavo’s mission of being the most powerful loyalty cloud on the market. My focus will be on enhancing operational efficiency during a transformational time for the company. I will do my best to ensure Antavo continues to meet and exceed our customers’ expectations.” Kathryn Wright, Chief Operating Officer at Antavo
“Appointing Kathryn to Chief Operating Officer is a strategic move that will significantly benefit Antavo’s global expansion and day-to-day activities. Her extensive leadership and pragmatic business experience is exactly what we need to scale our operations and strengthen our position as loyalty technology leaders. Also, we just really work well together – these last ten months prove it.” Attila Kecsmar, CEO & Co-founder of Antavo
About Antavo
Antavo is the most powerful Loyalty Cloud on the market, offering a scalable, pure-play loyalty technology that is easy to integrate, thanks to robust APIs.
Antavo’s no-code, API-centric platform makes the loyalty program experience fully customizable and empowers loyalty and marketing teams to run their program internally, without IT help. The company invests 60% of its revenue into its product and issues quarterly product releases.
Antavo is a pure-play loyalty technology vendor recognized by Forrester, Gartner, Loyalty360, and is the preferred choice for loyalty consultants, agencies, and system integrators all over the world. Antavo empowers clients like KFC, C&A, Benefit Cosmetics, Scandic, La Cage, Kathmandu, Luisaviaroma and BrewDog, as well as global businesses in the travel, pharma and fashion industries. For more information, visit antavo.com.
Media Contacts
Antavo
Eva Bacsi, Global Head of Marketing
[email protected]
