Acxiom

Company description

Acxiom enables people-based marketing everywhere through a simple, open approach to connecting systems and data to drive better customer experiences for people and greater ROI for business.

A leader in identity, customer data management and the ethical use of data for more than 50 years, Acxiom now helps thousands of clients and partners around the globe work together to create millions of better customer experiences, every day.

Certified skills

Solution overview

• Strategy and development of loyalty programs
• Results boosting of existing loyalty programs
• Loyalty platform implementation, integration and management
• Analytics and measurement of loyalty strategies
• Omnichannel gamification and gamification profiling applied to loyalty programs
• Data enrichment with Acxiom InfoBase

How we work together

• Acxiom provides the customer intelligence and integration services
• Antavo delivers the underlying technology of loyalty programs for brands
• Combining the expertise of the two companies gives marketers the opportunity to offer more tailored and personalized incentives that closely align with customer preferences and needs