Case studies
LuisaViaRoma

THE JOURNEY OF LUISAVIAROMA

The award-winning story of a luxury fashion brand

Follow the evolution of LVR Privilege, the loyalty program of Italian luxury fashion retailer LuisaViaRoma, as it redefined how privilege-driven reward programs look and feel.

Header image for the LuisaViaRoma case study.
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LVR Privilege: Excellence in high-end fashion

LuisaViaRoma has been a valued client of Antavo since 2017 and has used Antavo’s ever-evolving loyalty program technology to power the brand’s loyalty program, LVR Privilege. This enduring partnership between two industry leaders has not only elevated the customer experience but has also highlighted the significance of loyalty and engagement in the world of high-end fashion.

Loyalty program results

+34 %

transactions YoY among
LVR Privilege members

+27 %

YoY growth in
enrollment

+484 %

growth in total members
count since 2017

Download case study

How it works - Meet theexperts behind LVR Privilege

Listen to Francesca Berretti, Head of CRM & Omnichannel Customer Engagement, and Francesca Lombardi, Head of Product and Design at LuisaViaRoma, talk about the story behind their loyalty program.

Antavo's video featuring LVR's expert talking about the loyalty program's rewards
Antavo's video about interviewing LVR's experts about how the Privilege program works
Antavo's video featuring LVR's expert talking about sustainability
Antavo's video about a webinar, featuring LVR's expert

An award-winning case study

Badge for the winner of the Ecommerce Awards.
Badge for the winner of the Drapers Digital Festival.
Badge for the winner of the Glossy Awards.
Badge for the winner of the Ecommerce Awards.
Badge for the winner of the Drapers Digital Festival.
Badge for the winner of the Glossy Awards.
Headshot of Francesca Beretti

“LVR Privilege is more than just discounts and gift cards. Our top customers seek something beyond that – they crave a 360-degree luxury experience. Luxury isn’t just about products; it’s about experiences, lifestyle, and mindset. That’s why the most coveted membership benefits are undoubtedly the experiential rewards. Those who redeem them not only enjoy unforgettable experiences but also enhance their status within the community.”

Francesca Beretti

Head of CRM & Omnichannel Customer Engagement at LuisaViaRoma

Technologies and agencies powering
the loyalty program:

Antavo's logo.

The loyalty technology platform provides in-depth gamification and rewards modules.

Airship's logo.

Marketing automation is powered by Airship’s CRM platform. 

Twilio Segment's logo.

LusaViaRoma uses Twilio Segment as a Customer Data Platform. 

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Discover how Antavo’s
technology helped
LuisaViaRoma

establish a reward program that re-defined loyalty in the luxury fashion world.