THE JOURNEY OF LUISAVIAROMA
Follow the evolution of LVR Privilege, the loyalty program of Italian luxury fashion retailer LuisaViaRoma, as it redefined how privilege-driven reward programs look and feel.
LuisaViaRoma has been a valued client of Antavo since 2017 and has used Antavo’s ever-evolving loyalty program technology to power the brand’s loyalty program, LVR Privilege. This enduring partnership between two industry leaders has not only elevated the customer experience but has also highlighted the significance of loyalty and engagement in the world of high-end fashion.
transactions YoY among
LVR Privilege members
YoY growth in
enrollment
growth in total members
count since 2017
Listen to Francesca Berretti, Head of CRM & Omnichannel Customer Engagement, and Francesca Lombardi, Head of Product and Design at LuisaViaRoma, talk about the story behind their loyalty program.
“LVR Privilege is more than just discounts and gift cards. Our top customers seek something beyond that – they crave a 360-degree luxury experience. Luxury isn’t just about products; it’s about experiences, lifestyle, and mindset. That’s why the most coveted membership benefits are undoubtedly the experiential rewards. Those who redeem them not only enjoy unforgettable experiences but also enhance their status within the community.”
Francesca Beretti
Head of CRM & Omnichannel Customer Engagement at LuisaViaRoma
Discover how Antavo’s
technology helped
LuisaViaRoma
establish a reward program that re-defined loyalty in the luxury fashion world.