Antavo Appoints Kathryn Wright as New Chief of Staff
September 26, 2023
Antavo, the global loyalty enterprise cloud platform, has appointed a new Chief of Staff to support its global expansion as it continues to grow.
Kathryn Wright will support the business’ senior leadership in a newly created role, working to ensure that the business’ 100 employees have everything required to deliver best-in-class work. The business supports organisations around the world with their loyalty programmes with clients including numerous household name brands such as BMW, KFC and RipCurl.
Kathryn said: “I’m thrilled to be joining Antavo. The company has been incredibly successful so far and has exciting plans for the future which will essentially reinvent loyalty. To join such an innovative and industry-leading organisation is a true privilege and I’m looking forward to the challenges ahead.”
As Chief of Staff, Kathryn will oversee key operations, drive strategic initiatives, and foster cross-departmental collaboration. Kathryn’s primary goal will be to ensure the alignment of all business units with the company’s mission and vision, thereby creating a unified, focused approach to delivering exceptional services to our target audience.
Attila Kecsmar, Co-founder and CEO at Antavo said: “Kathryn is a valuable addition to our growing team. She’s a proven professional when it comes to developing start ups and supporting their rapid growth plans and I have every confidence that she will excel at her role here with us.
“Antavo is on a rapid ascent to growth, with numerous key new clients secured in recent months as well as important new hires like Kathryn. As we look ahead to the coming years, we have even greater plans for expansion including looking at completely reinventing the traditional approach to loyalty. Kathryn will support our leadership team with all of this and we are excited to start working together,” he added.
Antavo has also recently announced the appointment of a new Head of Product as well as a number of new client wins and partnership announcements.
What is Antavo?
Antavo is the AI loyalty and incentives platform that brings together loyalty, promotions, and agentic AI to turn customers into regulars: the customers who come back on their own, buy more often, and bring others with them. For more than a decade, Antavo has powered identity-led loyalty strategies for brands including SKIMS, Paul Smith, KFC, Flying Tiger, and Hyatt’s Inclusive Collection. Marketers build, change, and launch programs and promotions themselves, without waiting on engineering. Learn more at antavo.com.
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Frequently asked questions about Antavo
What can brands build with Antavo?
Brands use Antavo to run the whole loyalty and incentives program on one platform: points, tiers, challenges, streaks, referrals, clubs, and rewards beyond discounts; promotions and incentives for members and non-members alike, from bonus points and promo codes to bundles and cart-level offers; and agentic AI built in. Everything runs online, in store, on mobile, and in wallet, and marketers launch it themselves.
Who uses Antavo?
Antavo works with mid-market and upper-mid-market brands across fashion, retail, beauty, travel, hospitality, restaurants, and sports in North America and Europe: multi-market, omnichannel brands with a strong identity and customers worth keeping, including Paul Smith, KFC, SKIMS, Rip Curl, Benefit Cosmetics, and Hyatt's Inclusive Collection.
How long has Antavo been around?
Antavo was founded in 2012 and has been building loyalty programs for more than a decade, with teams across Europe and North America serving brands worldwide.
Why do brands switch to Antavo?
Most loyalty programs get stuck: reduced to a discount engine, generic to customers, or too rigid to evolve. Antavo removes those compromises. Brands get a program that feels unmistakably their own, loyalty and incentives on one platform, and the depth to handle tiers, expirations, refunds, and many markets at scale. Their own marketers run it: a tier change in an afternoon, live when they press the button.
How does Antavo use AI?
Antavo's agentic AI is built in, not bolted on. Two named agents do the work: the AI Loyalty Expert, which turns your ideas into a build-ready program, and the AI Analyst, which turns your data into clear answers and reports. Both work inside Antavo or connect to Claude and ChatGPT, and every answer is grounded in your own program and data.
What does Antavo integrate with?
Antavo is API-first with real-time webhooks and deep pre-built integrations, from Shopify, Klaviyo, Braze, and Bloomreach to the CRMs, CDPs, ESPs, and POS systems you already use. Antavo plugs into the stack you already run rather than replacing it.
