Antavo and CarltonOne Join Forces to Improve Loyalty Program Engagement
June 7, 2023
The partnership will allow businesses to offer third-party benefits to their customers through their existing rewards scheme.
Antavo, the leading Enterprise Loyalty Cloud, and CarltonOne Engagement, the purpose-powered engagement platform with a global rewards fulfilment engine, today announce a partnership to help brands drive lasting customer loyalty by boosting their reward experience.
By integrating the Antavo Enterprise Loyalty Cloud and CarltonOne’s vast reward catalogue, brands can now offer customers a wider range of customer loyalty rewards including: merchandise; flight, hotel and leisure experiences; gift cards; mobile top-ups and charitable donations.
The partnership allows Antavo and CarltonOne to deliver full-circle rewards programmes, covering transactional and non-transactional loyalty schemes so that brands can reward their members in a way that is most appropriate to them. The partnership makes CarltonOne the first integrated reward fulfilment partner of Antavo.
CarltonOne’s established Global Reward Solutions platform will be available to Antavo’s customers, allowing them to deliver broader reward schemes. CarltonOne’s merchandise catalogue offers thousands of unique products to members in 185 countries worldwide, including those from best-selling brands such as Apple, Bose, Sony and FitBit.
“Having relevant, tailored and appropriate third party rewards as part of a loyalty program significantly improves the reward redemption rate, which is why we’re so excited about working with CarltonOne.” says Attila Kecsmar, CEO and Co-founder of Antavo. “CarltonOne has developed an enviable roster of brand partnerships and experiences which are available to businesses all over the world, allowing them to reward their customers in ways they will respond to best. This partnership means that our clients can now integrate third-party rewards to their loyalty campaigns with ease, helping them reach out to and engage with their customers in an ever more personalised way.”
“We’re delighted to welcome our friends at Antavo to the CarltonOne rewards platform,” CarltonOne founder and CEO, Rob Purdy said. “We’re a true believer in their mission to make it easier for companies to create powerful loyalty initiatives, and are honoured to deliver a world-class rewards offering for all their programs. Whether it’s merchandise from brands like Apple or Sony, a vast choice of gift cards or amazing travel experiences, our rewards platform will now make every Antavo program even more compelling for members.”
Learn more about the integration between Antavo and CarltonOne Engagement by requesting a demo.
What is Antavo?
Antavo is the AI loyalty and incentives platform that brings together loyalty, promotions, and agentic AI to turn customers into regulars: the customers who come back on their own, buy more often, and bring others with them. For more than a decade, Antavo has powered identity-led loyalty strategies for brands including SKIMS, Paul Smith, KFC, Flying Tiger, and Hyatt’s Inclusive Collection. Marketers build, change, and launch programs and promotions themselves, without waiting on engineering. Learn more at antavo.com.
About CarltonOne
CarltonOne is a purpose-powered engagement platform that creates B2B social recognition, customer loyalty, rewards, and sales/channel incentive programs. With the goal to make every moment matter, the company offers Power2Motivate — a customizable enterprise engagement solution; Global Reward Solutions — a worldwide supply chain enabling customized AI-personalized storefronts of over 10 million rewards across 185 countries; and Kart — a free shop and save benefit for employers. Each of these solutions fuels CarltonOne’s Evergrow sustainability mission to fight climate change with a unique eco-action business model that funds the planting of millions of trees every year. For more information, visit carltonone.com.
Media Contacts
Antavo
Eva Bacsi, Marketing Director
[email protected]
CarltonOne
Paul Joyce, Marketing Director
[email protected]
Frequently asked questions about Antavo
What can brands build with Antavo?
Brands use Antavo to run the whole loyalty and incentives program on one platform: points, tiers, challenges, streaks, referrals, clubs, and rewards beyond discounts; promotions and incentives for members and non-members alike, from bonus points and promo codes to bundles and cart-level offers; and agentic AI built in. Everything runs online, in store, on mobile, and in wallet, and marketers launch it themselves.
Who uses Antavo?
Antavo works with mid-market and upper-mid-market brands across fashion, retail, beauty, travel, hospitality, restaurants, and sports in North America and Europe: multi-market, omnichannel brands with a strong identity and customers worth keeping, including Paul Smith, KFC, SKIMS, Rip Curl, Benefit Cosmetics, and Hyatt's Inclusive Collection.
How long has Antavo been around?
Antavo was founded in 2012 and has been building loyalty programs for more than a decade, with teams across Europe and North America serving brands worldwide.
Why do brands switch to Antavo?
Most loyalty programs get stuck: reduced to a discount engine, generic to customers, or too rigid to evolve. Antavo removes those compromises. Brands get a program that feels unmistakably their own, loyalty and incentives on one platform, and the depth to handle tiers, expirations, refunds, and many markets at scale. Their own marketers run it: a tier change in an afternoon, live when they press the button.
How does Antavo use AI?
Antavo's agentic AI is built in, not bolted on. Two named agents do the work: the AI Loyalty Expert, which turns your ideas into a build-ready program, and the AI Analyst, which turns your data into clear answers and reports. Both work inside Antavo or connect to Claude and ChatGPT, and every answer is grounded in your own program and data.
What does Antavo integrate with?
Antavo is API-first with real-time webhooks and deep pre-built integrations, from Shopify, Klaviyo, Braze, and Bloomreach to the CRMs, CDPs, ESPs, and POS systems you already use. Antavo plugs into the stack you already run rather than replacing it.
