League Chooses Antavo To Run Health-Focused Loyalty Program
September 28, 2021
League, the Toronto-based B2B2C healthtech company powering digital transformation in healthcare, has partnered with Antavo to create and run a gamified loyalty program, which will incentivize end users’ healthy behaviors with exciting challenges and rewards.
Antavo, a pure-play loyalty technology provider, welcomes their newest client on board, strengthening their client portfolio in the healthcare and wellness space. League, which serves employers, pharmacy retailers, healthcare payers and providers, is enhancing existing engagement programs, with gamification that reward healthy user behaviors, rather than spend.
With a wide variety of customizable gamification features, such as member challenges and leaderboards, Antavo’s Loyalty Management Platform helps its clients build rewards programs that infuse fun and competition throughout the member experience. Combined with an attractive array of rewards, gamification has the potential to change member behavior. This represents an exciting opportunity in the health and wellness vertical.
Gamified challenges have been used across various industries, with great success in retail and education in particular. This up-and-coming loyalty initiative from League will be an exciting example of how healthcare and SaaS tech companies can take advantage of the same engagement-building technology to power the change they want to see.
What is Antavo?
Antavo is the AI loyalty and incentives platform that brings together loyalty, promotions, and agentic AI to turn customers into regulars: the customers who come back on their own, buy more often, and bring others with them. For more than a decade, Antavo has powered identity-led loyalty strategies for brands including SKIMS, Paul Smith, KFC, Flying Tiger, and Hyatt’s Inclusive Collection. Marketers build, change, and launch programs and promotions themselves, without waiting on engineering. Learn more at antavo.com.
About League
Founded in 2014, League is a technology-focused health company powering the digital transformation of healthcare. Employers, payers, pharmacy retailers and healthcare providers use our award-winning platform to deliver integrated and personalized health experiences that drive consumer engagement. Millions of people across the world use digital health platforms powered by League to access, navigate and pay for care.
Media Contacts
Antavo
Eva Bacsi, Marketing Director
League
Rebecca Orellana, AVP, Marketing
Frequently asked questions about Antavo
What can brands build with Antavo?
Brands use Antavo to run the whole loyalty and incentives program on one platform: points, tiers, challenges, streaks, referrals, clubs, and rewards beyond discounts; promotions and incentives for members and non-members alike, from bonus points and promo codes to bundles and cart-level offers; and agentic AI built in. Everything runs online, in store, on mobile, and in wallet, and marketers launch it themselves.
Who uses Antavo?
Antavo works with mid-market and upper-mid-market brands across fashion, retail, beauty, travel, hospitality, restaurants, and sports in North America and Europe: multi-market, omnichannel brands with a strong identity and customers worth keeping, including Paul Smith, KFC, SKIMS, Rip Curl, Benefit Cosmetics, and Hyatt's Inclusive Collection.
How long has Antavo been around?
Antavo was founded in 2012 and has been building loyalty programs for more than a decade, with teams across Europe and North America serving brands worldwide.
Why do brands switch to Antavo?
Most loyalty programs get stuck: reduced to a discount engine, generic to customers, or too rigid to evolve. Antavo removes those compromises. Brands get a program that feels unmistakably their own, loyalty and incentives on one platform, and the depth to handle tiers, expirations, refunds, and many markets at scale. Their own marketers run it: a tier change in an afternoon, live when they press the button.
How does Antavo use AI?
Antavo's agentic AI is built in, not bolted on. Two named agents do the work: the AI Loyalty Expert, which turns your ideas into a build-ready program, and the AI Analyst, which turns your data into clear answers and reports. Both work inside Antavo or connect to Claude and ChatGPT, and every answer is grounded in your own program and data.
What does Antavo integrate with?
Antavo is API-first with real-time webhooks and deep pre-built integrations, from Shopify, Klaviyo, Braze, and Bloomreach to the CRMs, CDPs, ESPs, and POS systems you already use. Antavo plugs into the stack you already run rather than replacing it.
