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Campaigns and General Rules

With Antavo’s Rules, you can build two types of automated sequences, Campaigns and General Rules, which have different purposes and characteristics.

While Campaigns are designed to run in a given timeframe with a definite start and end date, General rules are active while your loyalty program is up and running.

Along with this, a General rule can only have one workflow associated, but a campaign can include an unlimited number of workflows to support a multi-layer campaign with a set of triggers.

Furthermore, Campaigns will automatically generate metrics, in order to help you analyze the performance of workflows.

Click here to learn about the elements of workflows.