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Contest lite

Introduction

Create easy-to-understand and entertaining sweepstakes using Antavo’s Contest lite module, where customers can spend their points on lottery style tickets to enter to win prizes. Customers can increase their chances of winning by sharing the contest with their friends on social networks, which increases the virality of your contest.

Running a contest is a cost-effective way to reduce the number of unspent points in your loyalty program, as customers will redeem their points for the chance to win a prize – not directly for a prize itself. Customers can enter contests as many times as they want to increase their chances to win, which maximizes the point-burning effect. Sharing the contest on a social network guarantees an additional free entry for the customer.

Members can learn about contests from a loyalty card on the Redeem points page, which will redirect them to a standalone contest page inside the Loyalty Hub where they can enter the contest.

You can find the configuration page of the Contest lite module by clicking on the ‘Modules’ link in the top menu bar, then selecting ‘Gamification modules’ from the list on the left-hand side. The page will open to a list of your contests that have already been set up.

Creating a new contest

To create a new contest, click the ‘Create new contest’ button in the sidebar of the Contest management page.

Basic information

  • Enter the title of the contest
    You can identify the contest by this title later on in the platform. This title will also be visible to customers in the Loyalty Hub.
  • Upload an image for the contest
    This image will appear on the loyalty card on the Redeem points page, as well as on the standalone contest page and in pop-ups.
  • Write a description of the contest
    This description will appear in the Loyalty Hub.
  • Enter the Terms & Conditions of the contest
    The Terms & Conditions should contain all the legal details about the rules for participation. These will appear on the standalone contest page.

Mechanics

  • Set the start and end dates for your contest
  • Select the segment(s) for which you’d like to make the contest available
  • Write a restriction message that tells customer why there are not able to enter the contest. This is a required field if you have set segments previously.
  • Specify the number of points required for participation in the contest
    The price you set here applies to one entry.
  • Set the number of times a customer can enter the contest
  • Specify the number of winners for the contest

Winner selection method

In the last section of the module configuration page, you can choose how you would like to draw winners for your contest. Here are the options:

  • Select randomly from all customers
    Winners will be selected from the pool of all entrants, randomly, without any prioritization.
  • Select randomly from the top X customers
    Winners will be selected from customers with the most entries, randomly.
  • Customers with the most entries
    Customers with the highest number of entries will win.

After clicking Create, the contest remains inactive until you click on the “Set active” button on the upper right-hand side of the page.

Managing contests

Editing a contest

Contests can be edited until the contest is closed.

  • Go to the Contest lite module configuration page
  • Click on the ‘Edit’ button of the specific contest on the module configuration screen
  • Edit your contest
  • Save your changes by clicking the ‘Save’ button

Selecting winners

Once a contest ends, you can select winners using the winner selection method you chose when creating the contest.

  • Go to the Contest lite module configuration page
  • Click on the ‘Winner Selection’ button for the relevant contest
  • Click on the ‘Select winners’ button on the upper right-hand side of the page

You’ll see a list of customers who participated in the contest, along with the previously selected set of winners (if applicable). You can draw winners in a contest an unlimited number of times using the ‘Draw again’ button.

Closing the contest

To ensure that no one overwrites the results of the winner selection, you should close every contest.

  • Go to the Contest lite module configuration page
  • Navigate to the contest’s Winner Selection screen
  • Click the ‘Close the contest’ button
  • Confirm your choice in the dialog that appears

Contests on the Loyalty Hub

Loyalty Card

When a contest is added, a new card will appear on the Redeem points page with the contest’s title and imageboth can be added on the contest setup page. The texts that appear on the CTA button and on the label of the entry-cost are not customizable on the platform.

Standalone page

Once customers click the card, they will be taken to the contest’s dedicated landing page, where they can see how many points they have, how many points are required to enter, and how many entries they currently have (if any). Customers can also find a share button that they can use to share the contest and increase their chances of winning by earning an additional entry.

Contest popup

The contest popup is automatically enabled. If one of your customers shares the contest on social networks, visitors that follow the customer’s unique link will see a pop-up, from which they can register in your store and participate in the contest.

Please contact your Onboarding manager to customize the look & feel of the card, the page and the popup.

Best Practices

  • Be sure to announce winners on your website and contact the winners to let them know how they can receive their reward.
  • Include the terms and conditions of your contest in the contest description (i.e. number of winners, winner selection method).
  • We recommend uploading a picture of the prize when you create a new contest.
  • By offering prizes of a lower value and selecting more winners, customers will feel more likely to win, which will make them want to try their luck. On the other hand, an exclusive reward can attract more customers to join your loyalty program and your contest.
  • To reach as many people as possible with your contest, run a targeted newsletter and ad campaign highlighting the reward.

Implementing the module

In order to support this module, you need to use the Antavo Loyalty Plugin in your Magento / Magento 2 / Woocommerce store or implement a few changes in your Custom CMS.