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Integrations with Google Services

In this article we will show you how to integrate your loyalty program with two Google services, Google Analytics and Google Tag Manager.

Google Analytics integration

Our integration with Google Analytics takes care of adding the GA tracking code to every page of the Loyalty Hub. To enable it, select the Google Analytics integration on the Modules page (under Integrations). After that, the only step you need to take is to enter the Google Analytics code.

You can find the Google Analytics code on the Google Analytics Admin page:

Paste the Analytics ID into the sole field on the Google Analytics settings page on Antavo. Once you have entered the ID, the integration will start sending Analytics data to Google Analytics.

Google Tag Manager integration

The Google Tag manager integration lets you include tags managed in your Google Tag Manager account in the Loyalty Hub, including various analytics, tracking and JavaScript tags.

Once the integration is enabled, you can set up the Tag Manager Container ID to make the integration work.

You can retrieve your Container IDs on Google Tag Manager. The Container IDs are available on the GTM home page:

Select the required Container ID and paste it into the sole field on the Antavo Google Tag Manager setup screen.

Once you click on the ‘Save’ button, the integration is up and running.