Resources > Articles > Antavo Introduces “Ice White Winter” Product Release and Launches Educational Platform

Antavo Introduces “Ice White Winter” Product Release and Launches Educational Platform

• by • January 11, 2019

As you may know, we recently renewed our SaaS product in an effort to reduce the time and effort CRM teams need to put into managing a loyalty program.

We wanted to tackle another area that needed improvement, which is solving personalization at scale for CRM, marketing and IT teams. This is why we’ve been working hard for the last 3 months, to launch our latest product release, Ice White Winter.

Sharing our periodic releases is part of a larger, educational strategy. Alongside Ice White Winter we also launched Antavo University. This platform is dedicated to helping everyone who is involved in customer retention – in one way or another – better understand the possibilities that our product creates.

Ice White Winter Release Makes Personalisation Easier

In the world of fashion and retail, hundreds of companies are fighting for the same customers, so staying on top of the customer’s mind is getting increasingly difficult. Since a person’s attention span is only 8 seconds (gravitating towards that of a goldfish), trends are now changing in a matter of just months – or even weeks. For this reason, being able to react quickly is a top priority.


The Ice White Winter release has three key elements:
Loyalty Automation, A/B testing and Surprise & Delight.

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In my video, you’ll see how the Ice White Winter Release focuses on quality of life improvements, allowing marketers and CRM specialists to freely customise their customer loyalty campaigns without relying on a tech team’s assistance. There are some great innovations, some of which you can read about below.

Ice White Winter Release

  1. Customer Experience Automation: Staying relevant is a constant struggle for companies. Customers expect fresh and personalised content. This feature lets you quickly create the right experience for them without the help of the IT Team.
  2. A/B Testing Reward Experience: Meeting buyers’ expectation is the key to fostering loyalty. However, each customer wants something different. A/B testing helps you identify which kinds of incentives work best with each segment of your audience.
  3. Tiers Based on Spend – Loyalty Programs Without Points: Point-based loyalty programs don’t always align with your brand image, especially if you serve affluent buyers. Tier-based loyalty is a nice alternative, but the choice is ultimately in your hands.
  4. Surprise & Delight Mechanism: Buyers are drawn to experiences that are about mystery and discovery. Implementing hidden rewards motivates customers to fully explore your loyalty program and interact more with your brand.

Product Review Verification: Enabling customers to review and rate your products has a positive effect on your brand image. This feature helps you ensure that reviews are trustworthy, coming only from customers who have purchased the product.

One of the innovations you’ll find in the latest release: set up rules and campaigns in seconds and test multiple outcomes with our new Customer Experience Automation feature.

One of the innovations you’ll find in the latest release: set up rules and campaigns in seconds and test multiple outcomes with our new Customer Experience Automation feature.

Keep in mind that this is only a sneak preview, and the Ice White Winter PDF tackles each of these issues in detail. To learn more, download the product release documentation and share it with your CTO, CMO or CRM team. They will be excited to read about the new horizons that will open up in their work.

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Stay Informed at Antavo University

This new section of Antavo’s website lets you look under the hood of our product so you can get a better understanding of how it works from a technical perspective. Also, it will be the home to our upcoming releases, too.

Antavo University offers deep and well-structured knowledge to those who are tasked with managing and integrating our product.

Antavo University offers deep and well-structured knowledge to those who are tasked with managing and integrating our product.

The best way to begin your University journey is to check out the User Manuals. You are also highly encouraged to explore the topics under the Developers section, as it contains the documentation about the APIs and SDKs.

The last section is Releases, where you’ll find the Ice White Winter release. This section serves to archive all the tweaks and improvements we add to our SaaS product. We plan to publish a new release with each season, bringing you news about the wonderful new features we’ve implemented. That’s yet another reason to keep an eye on Antavo University.

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Attila Kovacs
Attila Kovacs
Product Director at Antavo. Simplifier. Forward thinker. Thought leader. Obsessed with crafting digital products to have a positive impact on people's lives.