How Fashion Retailer LUISAVIAROMA
Increased Revenue by 4.7%

The global leader in luxury fashion wanted to give more value to their customers, as well as offset a continuous increase in customer acquisition costs. Learn how Antavo helped them generate millions in profit.


Loyalty Members


Average Order Value


Increase In Revenue


Return On Investment

About LUISAVIAROMA’s loyalty program

LUISAVIAROMA created a gamified loyalty program with Antavo, called LVR Privilege. Their program is available in multiple languages, provides a personalized experience for customers globally, and works in 8 currencies to reward LUISAVIAROMA customers uniquely, based on their spend and engagement.

Download the case study to discover how the Antavo Loyalty Management Platform has helped them.

Before we launched the program, we were very confident to see results in the medium-long term. Contrary to our expectations, right after launch, we started to see huge growth in order frequency and order value in our best segment of customers! This resulted in an immediate increase in overall revenue.” – Marco Ritratti, CRM Manager at LuisaViaRoma

About LUISAVIAROMA: LUISAVIAROMA has been a retailer in the luxury fashion market since 1930. They first stepped onto the international stage in 2004, first translating into English – and they now operate in eight languages globally.

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