How to Create a Successful Loyalty Program for Fashion

The Complete ebook for Fashion Marketers


The benefits offered by loyalty programs for fashion brands

  • Better loyalty logic: the difference between redemption and recognition loyalty
  • Reducing customer acquisition costs through referral benefits
  • Better experience overall through incentivized activities
  • Understanding customers by building a unified customer profile


Zsuzsa Kecsmar


It’s no secret that fashion and loyalty go hand-in-hand. This ebook includes a key ingredient: insight from our own clients, customer challenges we’ve solved together while planning their loyalty programs. I know launching a loyalty program is a big project. As a fellow marketing professional I am here to help.
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Frequently Asked Questions

Why do I need to provide this data?

We created this ebook with B2C marketing and CRM managers in mind and our intention is to deliver professional information regarding loyalty management. This is why you are asked to provide some information about your professional self before downloading this free ebook. Don’t worry, we take privacy very seriously.

Where can I learn more about fashion loyalty programs?

Head to the Antavo Resources hub for more useful ebooks, videos, infographics and guides. If you’d like to learn how loyalty programs have worked for our clients in the fashion industry, check out our case studies. We would love to tell you more in person, so feel free to book a mentoring session with our top loyalty expert!

Stay on the top of your game
and build a better loyalty experience