The Italian-born global fashion company LUISA VIA ROMA launched a loyalty program in 2017 to address a fierceful competitive market situation. The company wanted to improve retention performance and give something back to their loyal customers.

RESULTS
in the First Year

HIGHLIGHTED
Loyalty Program Elements

Discover how Antavo helped LUISA VIA ROMA to build an
engaging loyalty program that drives commercial return

“We have been working with Antavo for years now and we were able to built a successful loyalty program, that today counts members from all over the world. We were able to add different kind of contents to the Privilege Program, from LVR Badges to international luxury experiences, in order to engage our customers and offer them something unique, that they cannot find at any other luxury fashion e-commerce.”

Nicola Antonelli
CMO, LUISA VIA ROMA