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Can a Loyalty Program Really Increase Customer Lifetime Value?

• by • November 25, 2015

Is it worth it? Is it the right decision? What effect will it have on our customer lifetime value?

You might ask yourself these questions when you are about to launch a loyalty program. You want to know that your invested time and resources will pay off.

You don’t like wasting money, right?

That’s why we have created a video that explains one aspect of a loyalty program: how it can increase customer lifetime value in your webstore.

Sources of the statistics that we mention in the video:,

The right loyalty program can make you real money

A loyalty program can meet your expectations if it has:

– The right ingredients, such as game mechanisms and a fun way of earning points.
– Engaging rewards that act as powerful incentives.
– A charming effect that meets your customers’ needs.

Once a loyalty program has these three elements, your customers will buy more and more often.

The main long-term goal of a loyalty program is to satisfy customers, to make them happy. And happy customers are those who are more likely to purchase again in your webstore.

Simple, isn’t it?

Timi Garai
Timi Garai
Timi is a Senior Loyalty Strategist at Antavo Loyalty Management Platform. Over the years she has researched and helped to build the loyalty strategies at top retailers and B2C brands. Fun fact: in her free time, Timi blogs about the manga and animé subculture.