Loyalty Blog

The cover image for Antavo’s Pearl Aqua Product Release article
Releases by Viktor Fasi • October 27, 2022 • 3 min read

Pearl Aqua Q3/2022 Product Release: Cost & Performance Efficiency

Running a loyalty program is an ongoing project that requires marketers, CRM executives and program administrators to interact with their […]

Antavo’s cover for the Mission: Loyalty trailer article.
Mission: Loyalty by Jessica Mizerak • October 20, 2022 • 2 min read

Mission: Loyalty – The Trailer Is Here…

Introducing the Mission: Loyalty video series, your best source for loyalty program best practices, innovation, and research…with a twist.

VIP Program: How to Create Irresistible Loyalty Program Rewards
Guides by Zsuzsa Kecsmar • October 19, 2022 • 9 min read

VIP Program: How to Create Irresistible Loyalty Experiences

How to maximize the buzz around the rewards of your VIP program? We show you five tips on how to do it.

Antavo’s article about the Planet BrewDog loyalty program.
Articles by Tamas Oszi • October 13, 2022 • 5 min read

Planet BrewDog: Boosting Purchase Frequency by 400%

Offering a badge-based loyalty program with a focus on sustainability, BrewDog boosted customers’ purchase frequency by 400%. Find out how!

anner for Antavo’s Starbucks Rewards program review without text.
Reviews by Jessica Mizerak • September 22, 2022 • 11 min read

Starbucks Rewards Program & NFT Experiences Review — Breaking New Grounds with Prizes, Gamification and Web3

The Starbucks Rewards program inspires many and is certainly a leader in mobile-first food and beverage loyalty. Find out why, here.

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Guides by Barbara Kekes-Szabo • September 15, 2022 • 12 min read

The Ultimate Loyalty Rewards Handbook

Coming up with loyalty rewards ideas can be challenging. This guide shows you how to create better rewards, benefits, and incentives.

Banner for Antavo’s Sephora Beauty Insider Review
Reviews by Jessica Mizerak • September 8, 2022 • 7 min read

Sephora Beauty Insider: The Continuing Transformation of Sephora Points

Here’s how the Sephora Beauty Insider rewards program caters to beauty lovers who like to try new things — and why it works for business.

Cover image for Antavo’s article on omnichannel marketing.
Articles by Barbara Kekes-Szabo • September 1, 2022 • 15 min read

Omnichannel Marketing Guide: In Pursuit of a Holistic Approach

Omnichannel marketing, an effective way to stand out and deliver consistent, personalized experiences for customers across all channels.

The cover for Antavo’s Article about the best ads and masterful ad campaigns.
Articles by Lilias Madden • August 25, 2022 • 10 min read

Analyzing the 5 Best Ads & Their Key to Success

This article features the 5 best ads and analyzes the key factors for their success while providing tips for future ad creation.

Antavo’s cover for its article about omnichannel loyalty programs.
Guides by Tamas Oszi • August 23, 2022 • 10 min read

Omnichannel Loyalty Programs: The Ultimate Guide

Read our guide and learn how to engage with customers across all channels (including a secret fourth one) with omnichannel loyalty programs.

Antavo’s cover image for its article about loyalty program revamp.
Guides by Attila Kecsmar • August 18, 2022 • 24 min read

Loyalty Program Revamp Guide: Why You Should Never Delete Your Rewards Program

Evolving your loyalty program is the key to success. But what justifies a full loyalty program revamp? Find out in our latest guide!

Antavo’s cover for its article about using psychographics in marketing.
Articles by Lilias Madden • August 11, 2022 • 8 min read

Enhancing Your Marketing Strategies Using Psychographics

This article examines the importance of understanding the psychographic traits of customers to segment your audience effectively.

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