Is it worth it? Is it the right decision? What effect will it have on our customer lifetime value? You might ask yourself these questions when you are about to [...]
Do you remember that very moment when you first received a loyalty card? Yes? Good. How long did the excitement last? Before you answer, let me guess: not too long. [...]
How do you know if you are ready for marriage? (Relax; it’s still a blogpost about digital loyalty programs. I don’t want to open a counseling session on relationships.) The [...]
How can you build a loyal customer base in a competitive market, where brand loyalty is hard to achieve? Here is a case study from a leading European retailer who achieved it with a loyalty program.