How Do You Know if Your Webstore is Ready For a Loyalty Program?
How do you know if you are ready for marriage?
(Relax; it’s still a blogpost about digital loyalty programs. I don’t want to open a counseling session on relationships.)
The intensity of emotions that you feel for that special someone? The amount of time that you spend together? Or on the more practical, less romantic side: it simply makes financial sense to connect your lives?
Believe it or not, quite similar factors are at play in the decision-making process when you are thinking of launching a loyalty program.
To help you to come to a resolution, we have made a video about the loyalty program readiness of your webstore. Check it out:
One more important fact: digital loyalty programs are designed to retain customers in the long run
Many people who are in the digital marketing field think that online loyalty programs are for acquiring new customers. They are 80% wrong.
Yes, there is an option for loyalty members to get new customers for points.
But in the process of growing your business, there’s a phase where getting new customers is less beneficial than keeping existing customers who are already engaged. Simply, it’s always easier to sell something to existing customers.
The main purpose of every digital loyalty program is to motivate customers to keep coming back to your store.
If you want more details about whether a loyalty program is the right tool for you, then check out our ebook: Is a loyalty program for you?