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Can a Loyalty Program Really Increase Customer Lifetime Value?

Is it worth it? Is it the right decision? What effect will it have on our customer lifetime value?

You might ask yourself these questions when you are about to launch a loyalty program. You want to know that your invested time and resources will pay off.

You don’t like wasting money, right?

That’s why we have created a video that explains one aspect of a loyalty program: how it can increase customer lifetime value in your webstore.

Sources of the statistics that we mention in the video:,

The right loyalty program can make you real money

A loyalty program can meet your expectations if it has:

– The right ingredients, such as game mechanisms and a fun way of earning points.
– Engaging rewards that act as powerful incentives.
– A charming effect that meets your customers’ needs.

Once a loyalty program has these three elements, your customers will buy more and more often.

The main long-term goal of a loyalty program is to satisfy customers, to make them happy. And happy customers are those who are more likely to purchase again in your webstore.

Simple, isn’t it?

Timi Garai
Timi Garai
Timi is a Senior Loyalty Strategist at Antavo. She has helped numerous eCommerce, physical retailers and B2C brands strengthen customer loyalty, and significantly increase annual revenue. Timi is also the head organizer of one of the largest anime conventions in Europe.