17 pages

Business Basics for Loyalty Programs

When launching a loyalty program, many unknowns might pull you up short. We have created a checklist for you for a smooth loyalty program launch.

AuthorAttila Kecsmar

Attila is CEO and co-founder of Antavo. He foresees what works and what doesn’t work in businesses. He has rational visions and sometimes irrational enthusiasm. He is a father, a handyman, and an expert in healthy eating and working out.


  1. Does a loyalty program really fit my marketing strategy?
  2. To whom will I talk with my loyalty program? Is it really worth focusing on them?
  3. How do I find the best KPIs to measure the performance of my program?
  4. Conclusion

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