18 pages

Budget Planning 101 For Loyalty Programs

Having a well-considered budget for your loyalty program is a must to succeed. We have collected all the costs you should consider into a spreadsheet template to help you get started.

AuthorZsuzsa Kecsmar

Zsuzsa is CMO and co-founder of Antavo. She manages the marketing team, talks with experts all over the world, holds webinars, and edits all kinds of content (it’s really a lot of editing, but she loves it). She is a mother, likes working out, and making edible cosmetics.


  1. Planning and preparation costs
  2. Technology costs
  3. Rewards costs
  4. Activation costs
  5. Management costs
  6. Conclusion

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