How Loyalty Programs and Email Personalization Work Together
Loyalty programs provide brands with valuable data, which can be used to fuel email personalization. See how Nike, Nordstrom, Ulta and DSW do it.
Author: Mike O’Brien
A journalist-turned-content marketer, Mike O’Brien is a senior writer at Sailthru, seniorly writing blogs, whitepapers and best practice guides, sales enablement, social media posts, and everything in between. He is a passionately active loyalty member of both DD Perks and Nike Run Club.
