Valentine's Day for Marketers - [Infographics]

Marketers love the day of love, since it’s an opportunity to drive sales and to engage customers. Read tips and tricks for inspiration.

Valentine’s Day is a good opportunity to drive sales and to engage customers. However it’s barely easy to find out what kind of promotion to run, and how to start thinking about it.

Cash in

One point is clear: it is worth running a promotion around Valentine’s Day. Men spend an average of $158 at this occasion, and people spend not only on the significant other, but also on pets, classmates and coworkers. No doubt, small value products and services have a significant advantage!

Unsexy brands may also try to run a V-day promo, but e.g. a windows retailer definitely needs to think hard when crafting the marketing tagline. “Have better windows and keep the sound of love inside the flat!” – What about his one? Sexy enough to catch the attention?

 

Worth considering. Read further for more feasible ones.

8 tips, which may work for every business

1. Extend the occasion, start your promotion at the beginning of February!
2. Donate time to charity and talk about it.
3. Make a special offer like “bring someone you love, and that person gets 50% off”.
4. Give a small gift to customers.
5. Offer a free rose for every purchase of $30 or more.
6. Give red gift-wrapping for free.
7. Make a SAD deal (i.e. Single Awareness Day deal) for single people.
8. Use Facebook Ads, so you can target according to relationship status.

Here is an infographics as a sincere how-to guide to cash in on the day of love.

View it in zoom.it version!

Click on the picture to enlarge.

Click on the picture to enlarge.

What's next?

• Should you have the idea, you may create a promotion to your Facebook Page or website with Antavo.
• You think your product is unsexy? You have no idea what kind of V-day promotion to run? We will be happy to assist you. Visit our Facebook Page and post your question on the wall.

Spread the love and this post to marketers, who need inspiration!

Your turn: what other marketing tips would you add to the list?